Confusing design with style in User Interface Design

The best UI design will solve problems and help users resolve issues. Style in and of itself is used a bit too often to simply mask problems and avoid user issues. Relying too heavily on graphical aesthetics can be like applying a fresh coat of paint to a car that needs a new transmission. It may look better, but you will still find yourself wanting to buy a new one a few months down the road. The user experience depends on intuitiveness and the consistency of positive reinforcement as much as the stylistic touches of the product and its interface. “Shiny only last so long.”