The importance of groundwork in User Interface Design

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs

As difficult as it may seem at times, UI and UX designers as well as the client’s product design team members need to remember that individual tastes and viewpoints among the design participants tends to take a back seat to the simple matter of “Do users think it works?” This underscores the importance of User Research, Usability Testing and Information Architecture via wireframes. All roads to intuitive User Interface design starts with those key components.