Case Study
MediaTrust
Proven Enterprise UX Design: 55% User Satisfaction Boost.
DIRECT RESPONSE ADVERTISING
Background
MediaTrust’s Real-time CPC PerformanceExchange connects publishers, advertisers, and agencies with quality consumers through direct response advertising. Their platform consolidates multiple lead-generation and sales avenues into a single, easy-to-use exchange. To elevate the platform’s adoption and usability, MediaTrust partnered with Areteworks for enterprise UX design expertise that would make the system more intuitive, accessible, and visually compelling.
INSTINCTIVE LEARNABILITY
Challenge
The main challenge was creating an enterprise-grade user dashboard that offered instinctive learnability and immediate clarity. Direct response advertisers needed an interface that allowed them to manage campaigns, track conversions, and measure performance in real time. Areteworks’ task was to deliver enterprise UX design that balanced complexity with usability—ensuring that new users could quickly grasp the benefits of MediaTrust’s platform while experienced users gained efficiency.
INTUITIVE & INSPIRING UI
Solution
Areteworks employed a comprehensive enterprise UX design process that included behavioral research, prototyping, and multiple concept design iterations. By leveraging color theory, iconography, and information hierarchy, our team delivered a user interface that provided advertisers with instant access to the data they needed most.
The redesigned dashboard and workflows led to a measurable 55% increase in user satisfaction. MediaTrust’s clients found the system easier to learn, faster to navigate, and more efficient in driving campaign success. The result was an enterprise UX design solution that elevated both usability and business outcomes.
Feedback: “Areteworks is a very talented, creative and hard working organization.” -MediaTrust
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