Case Study
Verizon
Proven Mobile App UX Design: 45% User Engagement Boost
GPS NAVIGATION
Background
Verizon sought to create the next generation of their VZ Navigator GPS application to stand out in the competitive mobile navigation market. The goal was to provide users with an app that was both powerful and easy to use—offering directions, local points of interest, and advanced navigation features in a seamless package. To achieve this, Kofax partnered with Areteworks for mobile app UX design expertise, ensuring the platform would deliver both intuitive usability and a distinctive edge.
USER GUIDANCE AND SUGGESTIONS
Challenge
The challenge was to design a mobile navigation app that not only guided users effectively but also provided value through context-aware features such as local recommendations based on user history. Verizon needed a mobile app UX design that blended functionality with ease of use, allowing customers to access advanced features without sacrificing speed or simplicity. Competing with established global vendors, Areteworks had to deliver an experience that was engaging, learnable, and scalable across multiple user scenarios.
INTUITIVE & STYLISH
Solution
Areteworks applied a comprehensive mobile app UX design process, including information architecture, wireframing, and iterative prototyping. Our UX and UI teams designed an intuitive and stylish interface that simplified navigation tasks while highlighting useful tools and local insights. The result was an application that felt modern, engaging, and easy to adopt across Verizon’s large user base.
This approach led to a measurable 45% increase in user engagement, as customers found the redesigned interface more intuitive, responsive, and enjoyable to use. The next-generation VZ Navigator proved that combining user-centered research with bold design choices could significantly improve engagement and customer satisfaction.
Feedback: “Areteworks’ designers are a very talented and professional group.” -Kofax
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