Creating intuitive UI and quality User Experiences to connect direct response advertisers with quality consumers.
DIRECT RESPONSE ADVERTISING
MediaTrust’s Real-time CPC PerformanceExchange allows publishers, advertisers and agencies to connect quality clicks to conversions. Their up-to-the-minute software connects direct response advertisers with quality consumers, making it easy for advertisers to generate leads and sales by consolidating various avenues into a single easy-to-use ad exchange.
Areteworks was tasked with creating a first-class User Interface system for MediaTrust’s online direct response advertising program. Of primary concern was creating a user Dashboard that was instinctive in its use and provided a higher learnability factor, producing a user experience that immediately conveyed the benefits of MediaTrust’s software.
INTUITIVE & INSPIRING UI
Utilizing services such as Behavioral Research, Prototyping and multiple Concept Design, Areteworks’ UI and visual designers enhanced our client’s product with an intuitive and inspiring User Interface. We employed our Color and Icon Specialists to maximize the effectiveness and efficiency of the user interface, and drew upon our Behavioral Research data to give end-user instant access to the data and information they wanted most.
“Areteworks is a very talented, creative and hard working organization.” -MediaTrust