Case Study
SaaS UX Design
Creating an inspiring and intuitive user experience for both the mobile and web platforms.
INVENTORY & AUCTION SOFTWARE
Background
MarketConnect is the auto industry’s first and most effective proprietary online sales solution, enabling dealerships to post to all major marketplaces simultaneously and manage real-time inventory through live web feeds. As a SaaS UX design project, Areteworks was selected among six distinguished design firms to innovate, design, and develop AiM’s next-generation inventory and auction software.
AN OPTIMIZED SCALABLE WORKFLOW
Challenge
AiM’s legacy system was plagued by redundant workflows and a labyrinth of screens that made critical features difficult to access. Recognizing the urgency of these inefficiencies, Areteworks’ design team conducted a deep analysis of user personas and journeys. This SaaS UX design approach allowed us to streamline complexity, optimize workflows, and ensure the platform could scale seamlessly for diverse user needs.
To achieve these goals within tight timelines, our team integrated Design Thinking and User-Centered Design methods. This structured yet agile process accelerated progress, uncovered key user insights, and delivered a workflow redesign that was not only functional but transformative—enhancing productivity and usability across both web and mobile platforms.
USER-FRIENDLY & ENGAGING UX
Solution
Areteworks performed extensive behavioral research across multiple U.S. cities, interviewing a wide variety of end-users to understand their workflows and pain points. From these insights, we identified key features that would optimize tasks and improve efficiency. Multiple high-fidelity prototypes were tested and refined, ensuring the design aligned with real user needs.
The final solution delivered an intuitive, engaging, and well-integrated SaaS UX design—empowering users with streamlined navigation, reduced redundancy, and a scalable workflow that adapts to changing priorities.
Impact
The redesigned MarketConnect platform now provides a truly user-friendly and efficient SaaS experience. By focusing on role-based workflows and simplifying complexity, Areteworks created a solution that enhances engagement, reduces task friction, and improves overall productivity for dealerships and auction users.
“Areteworks’ solutions are inventive, implementation is sound, and their flexibility to adjust to changing priorities makes them a pleasure to work with.” – AiM
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