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Design Thinking is a methodology that provides a solution-based approach to complex problems \u2013 especially if the problems are ill-defined. It is an iterative approach that allows our designers to identify alternative strategies and designs that lead to discovering new ways of resolving stakeholder pain points. We reframe the issues by understanding the end-user\u2019s tasks so that we can generate creative and innovative ways to solve users\u2019 problems. The phases of our Design Thinking approach include Empathy to understand stakeholders\u2019 needs and motivations, brainstorming sessions to promote innovative ideas, ideation of multiple design concepts, and performing usability tests to assess strengths and weaknesses of the design. All phases of Design Thinking work in unison in an iterative process, facilitating quick and continuous concept reviews and revisions until an inspiring and intuitive user experience is achieved.<\/p>\n\n\n\n
Empathy<\/strong> Ideate<\/strong> Formative Usability Tests<\/strong>
Understanding end-users\u2019 perspectives allows our UX designers to gain a deeper understanding of their needs and motivations, which is critical in discovering the \u201chidden nuggets\u201d that differentiate our UX solutions from the Understanding end-users\u2019 perspectives allows our UX designers to gain a deeper understanding of their needs and motivations, which is critical in discovering the \u201chidden gems\u201d that differentiate our UX solutions from the competition. Our research specialists perform in-person interviews and observations in a non-intrusive and efficient manner. We can also conduct remote user research and workflow reviews via online tools. Further, our extensive knowledge and experience in both the healthcare and commercial industries allows our experts to analyze and leverage any pre-existing marketing, QC and secondary data to help save on both time and budget.<\/p>\n\n\n\n
Areteworks uses at least two UX designers on average (depending on the scale of the project) to begin the ideation design. We continuously test our concepts internally and externally, making quick iterations based on stakeholders\u2019 feedback to make sure end-user perspectives are always an important part of the design direction. In addition, Areteworks\u2019 establishes internal reviews for every stage of the concept design to assure the fidelity of the design remains consistent.<\/p>\n\n\n\n
Areteworks has extensive experience conducting formative usability tests across a wide variety of platforms. Our Usability experts use low & high fidelity simulators or paper prototypes, making the interactive prototypes accessible to testing participants in-person at a test facility or, if necessary, online. Our UX team captures important observational data including participant behaviors, body language, and verbal insights from users. The testing results are a critical guide for revisions to the workflow design.<\/p>\n\n\n\n