{"id":738,"date":"2015-12-13T06:20:55","date_gmt":"2015-12-13T14:20:55","guid":{"rendered":"http:\/\/areteworks.com\/?post_type=work-notables&#038;p=738"},"modified":"2022-01-18T15:07:28","modified_gmt":"2022-01-18T23:07:28","slug":"our-work-itv-ux","status":"publish","type":"work-notables","link":"https:\/\/areteworks.com\/work-notables\/our-work-itv-ux\/","title":{"rendered":"ITV"},"content":{"rendered":"<div class=\"fl-builder-content fl-builder-content-738 fl-builder-global-templates-locked\" data-post-id=\"738\"><div class=\"fl-row fl-row-full-width fl-row-bg-color fl-node-aigjqbmhrnlc\" data-node=\"aigjqbmhrnlc\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-z6u9k0xf7gyq fl-col-group-equal-height fl-col-group-align-center fl-col-group-responsive-reversed\" data-node=\"z6u9k0xf7gyq\">\n\t\t\t<div class=\"fl-col fl-node-kd5bxwe6tzrj fl-col-small fl-col-small-full-width\" data-node=\"kd5bxwe6tzrj\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-heading fl-node-qu7e680zdl3i\" data-node=\"qu7e680zdl3i\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h3 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Case Study<\/span>\n\t<\/h3>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-nerb1vo94uai\" data-node=\"nerb1vo94uai\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h1 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">ITV<\/span>\n\t<\/h1>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-n6htiyf3ak70\" data-node=\"n6htiyf3ak70\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Seamlessly unifying technologies\u00a0with consumers\u2019 daily needs.<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<div class=\"fl-col fl-node-8igvpqs3xyjw\" data-node=\"8igvpqs3xyjw\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-photo fl-node-lnxcv2oq5sy9\" data-node=\"lnxcv2oq5sy9\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-center\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" class=\"fl-photo-img wp-image-1584 size-full\" src=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/11\/ITV-MobileImage-1.png\" alt=\"Areteworks ITV\" itemprop=\"image\" height=\"560\" width=\"750\" title=\"ITV-MobileImage\" srcset=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/11\/ITV-MobileImage-1.png 750w, https:\/\/areteworks.com\/wp-content\/uploads\/2015\/11\/ITV-MobileImage-1-300x224.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-row fl-row-full-width fl-row-bg-color fl-node-3eci0rno721s\" data-node=\"3eci0rno721s\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-u5r42scgbiew fl-col-group-equal-height fl-col-group-align-center fl-col-group-responsive-reversed\" data-node=\"u5r42scgbiew\">\n\t\t\t<div class=\"fl-col fl-node-be129x76jgpa fl-col-small fl-col-small-full-width\" data-node=\"be129x76jgpa\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-photo fl-node-klwqzfa9ot2e\" data-node=\"klwqzfa9ot2e\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-center\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-jpg\">\n\t\t\t\t<img loading=\"lazy\" class=\"fl-photo-img wp-image-739 size-full\" src=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_backgroundimage.jpg\" alt=\"ITV_backgroundimage\" itemprop=\"image\" height=\"462\" width=\"450\" title=\"ITV_backgroundimage\" srcset=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_backgroundimage.jpg 450w, https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_backgroundimage-292x300.jpg 292w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<div class=\"fl-col fl-node-crhjmby80apz fl-col-small fl-col-small-full-width\" data-node=\"crhjmby80apz\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-heading fl-node-lyh90t6rd2z4\" data-node=\"lyh90t6rd2z4\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h3 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">CONTROL PERSONAL APPLIANCES<\/span>\n\t<\/h3>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-f5gbhqslkwt9\" data-node=\"f5gbhqslkwt9\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Background<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-d2p0z3oj4esw\" data-node=\"d2p0z3oj4esw\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Areteworks worked with a start-up company that was developing a software application which utilized the user\u2019s watch and smartphones to command and control their personal appliances, including TVs and security systems. Their goal was to create a product that appealed to a diversity of end-users and was adaptable to multiple contexts of use.<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-row fl-row-full-width fl-row-bg-color fl-node-xi3o4eshpduk\" data-node=\"xi3o4eshpduk\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-p5hg2fat4enc fl-col-group-equal-height fl-col-group-align-center\" data-node=\"p5hg2fat4enc\">\n\t\t\t<div class=\"fl-col fl-node-mg76np8dtlxc fl-col-small fl-col-small-full-width\" data-node=\"mg76np8dtlxc\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-heading fl-node-vetz4u5lbxno\" data-node=\"vetz4u5lbxno\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h3 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">UNDERSTANDING USER INTERACTION<\/span>\n\t<\/h3>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-5t84jarq1izo\" data-node=\"5t84jarq1izo\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Challenge<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-sypnf8o0qmvi\" data-node=\"sypnf8o0qmvi\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Our biggest obstacle was gaining an in-depth understanding of the user experience interaction between the user and their appliances. In addition, we had to design a usable working prototype within 45 days.<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<div class=\"fl-col fl-node-89vfwok5shda fl-col-small fl-col-small-full-width\" data-node=\"89vfwok5shda\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-photo fl-node-ftrznaduqwb9\" data-node=\"ftrznaduqwb9\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-center\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" class=\"fl-photo-img wp-image-740 size-full\" src=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_challengeimage1.png\" alt=\"ITV_challengeimage1\" itemprop=\"image\" height=\"448\" width=\"608\" title=\"ITV_challengeimage1\" srcset=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_challengeimage1.png 608w, https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_challengeimage1-300x221.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-row fl-row-full-width fl-row-bg-color fl-node-y379iog1r2tw\" data-node=\"y379iog1r2tw\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-ehz3gn8f6bpk fl-col-group-equal-height fl-col-group-align-center fl-col-group-responsive-reversed\" data-node=\"ehz3gn8f6bpk\">\n\t\t\t<div class=\"fl-col fl-node-49focs2z7pv3 fl-col-small fl-col-small-full-width\" data-node=\"49focs2z7pv3\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-photo fl-node-y5iurq7zlt3m\" data-node=\"y5iurq7zlt3m\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-center\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-jpg\">\n\t\t\t\t<img loading=\"lazy\" class=\"fl-photo-img wp-image-741 size-full\" src=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_solutionimage1.jpg\" alt=\"ITV_solutionimage1\" itemprop=\"image\" height=\"442\" width=\"608\" title=\"ITV_solutionimage1\" srcset=\"https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_solutionimage1.jpg 608w, https:\/\/areteworks.com\/wp-content\/uploads\/2015\/12\/ITV_solutionimage1-300x218.jpg 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<div class=\"fl-col fl-node-a5n46o1b0px7 fl-col-small fl-col-small-full-width\" data-node=\"a5n46o1b0px7\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-heading fl-node-m6jq7efc2hpo\" data-node=\"m6jq7efc2hpo\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h3 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">INTEGRATED USER EXPERIENCE<\/span>\n\t<\/h3>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-fcy43pthjd09\" data-node=\"fcy43pthjd09\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Solution<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-3xgfasj5ov2m\" data-node=\"3xgfasj5ov2m\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Areteworks designed and prototyped a seamless integrated User Experience. In 45 days we were able to meet the client\u2019s goals and design an application for the iWatch. Combining behavioral observations, Heuristic Evaluation, iterative concept design and prototyping we created a User Interface system that unified the user\u2019s experience with their daily needs.<\/p>\n<p><em>\u201cAreteworks produced a UI solution that made our software far easier to understand and more enjoyable for our customers.\u201d\u00a0<\/em>-ITV Client<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><div class=\"uabb-js-breakpoint\" style=\"display: none;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cAreteworks produced a UI solution that made our software far easier to understand and more enjoyable for our customers.\u201d<\/p>\n","protected":false},"featured_media":2962,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX UI Company | Areteworks | ITV<\/title>\n<meta name=\"robots\" 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