UX & UI Design
We are passionate and caring in each product we undertake.
At Areteworks, we define innovative User Experience Design as facilitating the development of products that people want to use. We accomplish this by designing products that are relevant to users’ lives and that are feasible to develop. We take the steps necessary to understand your priorities at the conceptual level. Employing extensive User Research, Feature Analysis and conducting Innovation Workshops, we identify opportunities that set your product apart in the marketplace and develop a more realistic picture of your users’ needs and expectations.
Our Process
Areteworks’ Design Thinking approach is a flexible user-centered iterative process to help innovate and design intuitive user interactions for resolving users’ pain-points. Our experienced researchers and designers lead design reviews, brainstorming sessions and usability tests to facilitate rapid design concept revisions, leading to inspiring and affordable UX solutions. We have extensive experience conducting both in-person and online interviews.
Immersion
Understanding Stakeholders
The Immersion phase of our design process is used to discover stakeholders’ perspectives, gain existing insights into end-users’ needs and frustrations, understand the client’s marketing requirements, and conduct competitive product reviews. We have invaluable experience in research methods involving facility visits as well as using remote research tools such as live video streaming. These methods allow our researchers to effectively and rapidly acquire a deep and actionable understanding of stakeholders’ perspectives
Immersion
Understanding Stakeholders

Immersion
User Journeys

Immersion
User Journeys
User journeys are an essential tool in understanding stakeholders’ activities. Using information gained through user interviews, Areteworks creates detailed visualizations of user workflows that various stakeholders validate. This helps provide vital insight into the motivations, objectives, and pain points experienced by users.
Concept Design
Story Mapping
Story Maps provides insight into the duration, criticality, rate of recurrence, and complexity involved in task completion by end-users. It is a method by which UX designers can analyze and break down complex functions into discrete tasks. These tasks are also measured with the business impacts so we can weigh features based on importance and frequency.
Concept Design
Feature Analysis

Concept Design
User Workflows

Concept Design
User Workflows
Areteworks’ UX design team systematically analyzes the user journeys and workflows that accomplish specific goals by isolating the tasks into their fundamental elements and analyzing repeated behavior patterns among different user personas. This gives our designers insight into the distinctive aspects needed to enhance the workflow.
Usability
Prototyping & Usability Tests
Usability testing provides the design team with invaluable and deep insights into stakeholders’ perspectives. Our usability experts also gain important feedback through observational data such as participant behaviors and body language. We are experienced in developing prototypes in Figma, inVision, Balsamic, Adobe XD, and Sketch.
Usability
Prototyping & Usability Tests

Visual Design
Visual Design & Iconography

Visual Design
Visual Design & Iconography
Our Visual Design specialists will provide your project with inspiring iconography and graphics. We can utilize your company’s existing brand or create a new aesthetic to generate a UI style template that will set your company and products apart in the marketplace. Our designers understand the important role of easily identifiable icons and appropriate color schemes in the intuitiveness and world-class appeal of your product.
Development
Software Development
At Areteworks, our development is effective by employing short development cycles to deliver intuitive software across multiple platforms. We ensure quality in every development cycle by concluding each with a phase of meticulous testing. We also leverage our comprehensive collection of custom libraries to reduce development time and costs.
Development
Software Development
