Case Study
Self-Inspection
Designing an immersive user experience!
Lessee and dealer self-inspection App.
Background
At Areteworks, our collaboration with AIM, the leading provider of new and pre-owned vehicle inspection services in North America, has been a testament to our commitment to innovation and excellence. Drawing on our extensive experience working on various AIM projects, we were entrusted with the task of developing a groundbreaking self-inspection app tailored for both lessees and dealerships. This endeavor marked a pivotal moment in our partnership, as we leveraged our expertise to meet AIM's evolving needs and exceed industry standards. Our dedication to delivering intuitive and enjoyable user experiences has not only solidified our relationship with AIM but also reinforced our reputation as a trusted partner in driving technological advancement within the automotive inspection landscape.
Leased Vehicle Return Experience
Challenge
Returning a leased vehicle?
It can often be a tedious and cumbersome process, one that not only consumes valuable time but also detracts from the lessee's overall experience, potentially impacting their future decisions regarding the brand or dealership. Recognizing the urgency of addressing this prevalent issue, Areteworks' designers embarked on a comprehensive mission to gain a thorough understanding of the intricate return processes involved in lessee and dealership interactions.
This endeavor entailed an immersive exploration of user personas and journeys, delving deep into the intricacies of their experiences. By immersing ourselves in the shoes of both lessees and dealerships, we gained invaluable insights that fueled the creation of an enjoyable and intuitive self-inspection application. Our approach involved conducting ethnographic research to capture the nuanced needs and pain points of both user groups, ensuring that our solution was not only intuitive but truly transformative in enhancing the overall experience of vehicle return.
INTUITIVE & ENJOYABLE SELF-INSPECTION APP
Solution
Areteworks embarked on a comprehensive user journey, beginning with extensive behavioral research involving a diverse array of lessees and dealers. Through in-depth interviews and observations, we meticulously mapped out the various workflows and concerns of our end-users, unearthing invaluable insights that would ultimately shape the direction of our solution. These insights led us to identify critical features and tasks that would streamline processes and empower end-users to achieve their objectives efficiently.
Leveraging tools like Figma and InVision, we meticulously crafted interactive prototypes, ensuring a seamless and engaging user experience. Furthermore, we subjected our designs to rigorous usability tests across multiple high-fidelity concepts and mobile platforms, facilitating rapid iterations and refinement. The culmination of these efforts resulted in a completed design characterized by its exceptional user-friendliness, engagement, and seamless integration, ultimately setting a new standard in self-inspection applications within the automotive industry.
“Wow .. looks great, and users enjoy the application! It's a delight to work with Steve.” – AiM