Case Study
MarketConnect
Creating an inspiring and intuitive user experience for both the mobile and web platforms.
INVENTORY & AUCTION SOFTWARE
Background
MarketConnect is the auto industry’s first and most effective proprietary online sales solution, allowing dealerships to post to all major online marketplaces simultaneously and utilize live web feeds to manage up-to-date sales and inventory. Areteworks was selected among six highly distinguished Design companies to innovate, design and develop AiM’s next-generation inventory and auction software.
AN OPTIMIZED SCALABLE WORKFLOW
Challenge
The primary focus for Areteworks’ research and design team was to introduce and integrate Design Thinking and a User-Centered design process into an aggressive project timeline. In addition, AiM’s Legacy system had numerous redundant workflows that consisted of multiple screens and features. Areteworks designers needed to quickly comprehend end-users’ tasks so that they could create an optimized, usable and scalable workflow that would adhere to different user demographics.
USER-FRIENDLY & ENGAGING UX
Solution
Areteworks performed extensive behavioral research in multiple U.S. cities. A wide variety of end-users were interviewed to map out their different workflows and concerns. During the process we uncovered critical nuggets (features and tasks) that would optimize and help end-users reach their goals. Vigorous usability tests were conducted on multiple high-fidelity concepts across mobile and web platforms, leading to numerous design iterations. The completed design resulted in a very user-friendly, engaging and well-integrated user experience.
“Areteworks’ solutions are inventive, implementation is sound, and their flexibility to adjust to changing priorities makes them a pleasure to work with.” – AiM