Outside-In approach to User Interface Design
When creating a user interface, the priority is to constantly improve the design to better meet the desires and wishes of the consumer. Utilizing an outside-in approach when beginning UI and UX design projects puts the focus on the users’ needs instead of the design and developing team’s needs. Recognize the end-users’ problems first, then find solutions for the issues and obstacles that doing so may create for you.
Using an “inside-out” approach to design places the importance your problems, not the problems of the user.